Overview
A small-batch candle maker with a cult following and a logo held together by hope. We gave Tallow & Ember an identity as considered as their fragrances.
What we did
Brand identity · Naming · Packaging design · Art direction
+68%
unaided brand recall in follow-up study
3
national stockists secured post-relaunch
+31%
repeat purchase rate year on year
01
The challenge
Use Template here:
02
Our approach
Built a warm, tactile identity around the idea of slow light, with a wordmark that reads as easily on a shelf as on a screen.
Wrote a scent-naming system so every candle sounds like a small story, not an SKU.
03
The outcome
Landed in three national retailers within a season of launch.
Repeat purchase climbed as customers finally had a brand to be loyal to, not just a smell.
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