Web
2025
Artisan food / e-commerce
Wren & Rye
Rebuilt an online bakery store to actually convert
Overview
Wren & Rye bake extraordinary bread and sold it through a website that fought its own customers. We rebuilt the store around one job: get the good stuff into baskets, fast.
What we did
UX design · Webflow build · Conversion design · Performance
+43%
mobile checkout conversion
0.9s
largest contentful paint, down from 4.1s
+22%
average order value after redesign
01
The challenge
A slow, cluttered site was leaking customers at checkout, especially on phones.
Their weekend rush crashed the old build right when demand peaked.
02
Our approach
Rebuilt mobile-first with a checkout you can finish one-handed on a Saturday morning.
Stripped the page weight down hard, so the store loads before impatience does.
03
The outcome
Mobile conversion jumped and the weekend crashes stopped.
Average order value rose as smart bundling nudged one more loaf into every basket.
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