Overview
Otterpop make sparkling drinks aimed at people with short attention spans and strong opinions. We built a motion system that earns the thumb-stop it needs.
What we did
Motion design · Art direction · Template system · Social kit
4.8M
views across launch campaign
+61%
video view-through rate
5x
clips produced per month by their team
01
The challenge
Their social felt static in a feed built for movement.
Every clip took an age to make, so the brand could never keep up with the platform.
02
Our approach
Designed a punchy, bouncy motion language that carries the flavour before a word is read.
Built a template kit so their team can spin out on-brand clips in a day, not a fortnight.
03
The outcome
View-through rates jumped as the first three seconds finally did their job.
Output multiplied because the team could self-serve without losing the look.
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